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Direct to Our Attendees at SoCal Swordfight 2024

SoCal Swordfight 2024 - Become a Vendor!

SoCal Swordfight has solidified its position as one of the largest and most exciting Historical European Martial Arts (HEMA) events in the World. Building upon the tremendous success of previous years, we are thrilled to announce that SoCal Swordfight 2024 will take place from February 16th to 18th, 2024, at the renowned OC Fair & Event Center in Costa Mesa, California.

Last year's event brought together over 1,000 attendees, participants, and spectators, making it a true spectacle in the HEMA community. This year, we are expanding our reach and making significant enhancements to ensure an even more extraordinary experience for all. SoCal Swordfight 2024 is set to surpass all expectations.

SoCal Swordfight 2024

Become a vendor

To become a vendor at SoCal Swordfight 2024, please complete the vendor application below or if your ready to purchase your space -- click here

We encourage you to become a vendor at SoCal Swordfight 2024! This is a great opportunity to reach a large and engaged audience, promote your brand and products, and connect with other professionals in the HEMA community.

Are you Interested in

Providing Prizes

If you would like to provide products, certificates, or vouchers for us to utilize as prizes or giveaways please email us at to discuss the products and their value.

We will provide you a code to offset the appropriate cost of the items being donated and booth size needed.

$300 of the cost of your vendor space will need to be paid for your space. The remaining balance can be paid through the donation of products.

Vendor Booths

Additional Information

  • Booth fees start at $500.
  • We offer a variety of booth sizes
  • We provide electricity and internet access can be made available.
  • Food vendors will require local permits
  • Our team of volunteers can help you load in and break down your booth.

If you have any questions, please do not hesitate to contact us.

We look forward to seeing you at SoCal Swordfight 2024!



Your logo will be displayed as a vendor on with a backlink to your site or social media channel.


We will make a social media announcement that you will be joining us as a vendor and tagging your pages on the appropriate platforms.


Your logo will be featured on the step and repeat walls at the event, as well as displayed on vendor banners throughout the venue.
Additional signage is available at a fee.


All sponsor levels will include a minimum of 2 Full Event Registrations to SoCal Swordfight, enabling you to have the team you need on hand to promote your brand.


Become an essential part of HEMA history by sponsoring SoCal Swordfight 2024. Connect with martial artists who rely on your protective gear, weapons, and training equipment. Showcase your products and expertise, ensuring participants have the tools they need for a safe and successful event.

Products that help participants improve their physical fitness and nutrition, such as protein powder, supplements, and workout gear.

Books, DVDs, and other resources that teach participants about HEMA techniques and strategies.

Products that help participants improve their physical fitness and nutrition, such as protein powder, supplements, and workout gear.

Empower martial artists to excel with your products by sponsoring SoCal Swordfight 2024. Reach a dedicated audience seeking top-quality athletic wear and training gear. Showcase your offerings to help participants boost their performance and stand out on the battlefield.

Equip our Historical Martial Arts enthusiasts with your exceptional outdoor and tactical gear by sponsoring SoCal Swordfight 2024. Connect with a passionate audience seeking high-quality knives and tactical equipment. Showcase your products to enhance their pursuit of excellence in martial arts and outdoor activities.

Games that are set in medieval or Renaissance times, or games that feature swordsmanship or martial arts. RPG, Table Top, and / or video games

Clothing, armor, and accessories that are inspired by medieval and Renaissance fashion.

Services that can help HEMA club owners, instructors, and other members of the HEMA community with their business needs, such as real estate, insurance, business services, marketing, and websites.

Support your community and elevate your brand's visibility through sponsorship of SoCal Swordfight 2024. Showcase your local business or restaurant to an engaged and diverse audience. Offer catering services, ensuring attendees savor quality food, and consider exclusive promotions that entice them to visit your establishment.



The Historical European Martial Arts (HEMA) practitioner stands at the intersection of diverse affinity categories, embodying a unique blend of passion, discipline, and historical curiosity.

Last year, SoCal Swordfight 2023 was an historic event that shattered records and exceeded all expectations. Hosted for the first time at OC Fair and Event Center in Costa Mesa, California, a record-breaking crowd of 1,009 attendees (547 spectators and 462 participants) from across the United States and around the world descended on Costa Mesa making SoCal Swordfight the largest Historical EuropeanMartial Arts Event in modern times. We hosted 18 tournaments across a variety of weapon sets, tiers, and divisions that resulted in 1,695 individual matches between pools and eliminations for a total of 10,339 exchanges.

For 2024, we’ve secured additional space at the venue, providing ample room for tournaments, but more specifically for classes, vendors, and exhibits with the goal of enhancing and improving the overall experience both inside and outside the tournament ring.

SoCal Swordfight 2024 will feature:

  • 25 Individual Tournaments Across a variety of weapons, tiers and divisions - include four U18 Tournaments.
  • Over 100 hours of courses delivered by instructors from across the country and around the world
  • Optimized indoor vendors space
  • A Lecture and Panel Series
  • Antique Weapons Handling Session
  • And much much more.
  1. Passion for History: The HEMA practitioner is driven by a profound love for history, drawn to the allure of mastering martial arts techniques that echo through time. Their journey is a fusion of physical prowess and intellectual curiosity.
  2. Discipline and Dedication: Training in HEMA requires unwavering dedication, emphasizing discipline both on and off the training ground. This commitment extends to a lifestyle steeped in respect for tradition and a quest for personal improvement.
  3. Versatility in Combat Styles: From the finesse of rapier duels to the power of longsword techniques, HEMA practitioners embrace a diverse array of historical combat styles, seeking a well-rounded martial education.
  4. Community-Centric Mindset: Active engagement within the tight-knit HEMA community is crucial. Practitioners participate in shared learning experiences, events, and collaborations, thriving on camaraderie.
  5. Intellectual Curiosity: Beyond physical training, HEMA practitioners are avid researchers, delving into historical literature, manuscripts, and cultural contexts to enrich their understanding of historical combat.
  • Athletic Apparel / Training and Performance Gear: HEMA practitioners gravitate towards high-quality athletic apparel and specialized training gear that supports their rigorous physical training regimen.
  • Knives and Tactical Gear: Appreciating the martial arts ethos, practitioners may show interest in knives and tactical gear, aligning with their dedication to historical combat.
  • Energy Drinks: Fueled by the intensity of HEMA, practitioners may seek energy drinks that complement their physical exertion during training and competitions.
  • Gaming and Entertainment Companies: Given the historical and martial nature of their pursuits, HEMA enthusiasts may have an affinity for gaming and entertainment companies that echo similar themes.
  • Technology and Training Tools: Embracing modern advancements, practitioners seek technology and training tools that enhance their learning experience and skills.
  • Fitness and Health Supplements: Committed to physical well-being, HEMA practitioners may incorporate fitness and health supplements into their regimen for optimal performance.
  • Media and Content Creators: HEMA practitioners actively consume content from media outlets and creators, staying informed about the latest developments in historical martial arts.
  • Historical and Cultural Organizations: Engaging with historical and cultural organizations, practitioners contribute to and draw inspiration from initiatives that preserve and promote historical traditions.
  • Local Businesses and Restaurants: Supporting local businesses and restaurants, HEMA practitioners value community connections, reflecting their community-centric mindset.
  • Event Services and Equipment Rental: As participants in events, practitioners appreciate event services and equipment rental options that contribute to the success of HEMA gatherings.
  • Fitness and Wellness Brands: Aligned with their commitment to physical fitness, practitioners may resonate with fitness and wellness brands that share their values.
  • Travel and Accommodation Providers: Attending events and tournaments, practitioners may seek travel and accommodation services to enhance their overall experience.