1. Passion for History: The HEMA practitioner is driven by a profound love for history, drawn to the allure of mastering martial arts techniques that echo through time. Their journey is a fusion of physical prowess and intellectual curiosity.
2. Discipline and Dedication: Training in HEMA requires unwavering dedication, emphasizing discipline both on and off the training ground. This commitment extends to a lifestyle steeped in respect for tradition and a quest for personal improvement.
3. Versatility in Combat Styles: From the finesse of rapier duels to the power of longsword techniques, HEMA practitioners embrace a diverse array of historical combat styles, seeking a well-rounded martial education.
4. Community-Centric Mindset: Active engagement within the tight-knit HEMA community is crucial. Practitioners participate in shared learning experiences, events, and collaborations, thriving on camaraderie.
5. Intellectual Curiosity: Beyond physical training, HEMA practitioners are avid researchers, delving into historical literature, manuscripts, and cultural contexts to enrich their understanding of historical combat.

• Athletic Apparel / Training and Performance Gear: HEMA practitioners gravitate towards high-quality athletic apparel and specialized training gear that supports their rigorous physical training regimen.
• Knives and Tactical Gear: Appreciating the martial arts ethos, practitioners may show interest in knives and tactical gear, aligning with their dedication to historical combat.
• Energy Drinks: Fueled by the intensity of HEMA, practitioners may seek energy drinks that complement their physical exertion during training and competitions.
• Gaming and Entertainment Companies: Given the historical and martial nature of their pursuits, HEMA enthusiasts may have an affinity for gaming and entertainment companies that echo similar themes.
• Technology and Training Tools: Embracing modern advancements, practitioners seek technology and training tools that enhance their learning experience and skills.
• Fitness and Health Supplements: Committed to physical well-being, HEMA practitioners may incorporate fitness and health supplements into their regimen for optimal performance.
• Media and Content Creators: HEMA practitioners actively consume content from media outlets and creators, staying informed about the latest developments in historical martial arts.
• Historical and Cultural Organizations: Engaging with historical and cultural organizations, practitioners contribute to and draw inspiration from initiatives that preserve and promote historical traditions.
• Local Businesses and Restaurants: Supporting local businesses and restaurants, HEMA practitioners value community connections, reflecting their community-centric mindset.
• Event Services and Equipment Rental: As participants in events, practitioners appreciate event services and equipment rental options that contribute to the success of HEMA gatherings.
• Fitness and Wellness Brands: Aligned with their commitment to physical fitness, practitioners may resonate with fitness and wellness brands that share their values.
• Travel and Accommodation Providers: Attending events and tournaments, practitioners may seek travel and accommodation services to enhance their overall experience.

SoCal Swordfight stands as the world's largest HEMA event, attracting practitioners and enthusiasts from across the globe. Our event offers unparalleled opportunities for brands to connect with this passionate and engaged community.

• Attendance: Over 1,100 participants expected for 2025
• Global Reach: Attendees from 20+ countries
• Event Duration: 3 full days of workshops, tournaments, and exhibitions
• Online Engagement: Livestreamed events reaching thousands of viewers worldwide
• Marketplace: Bustling vendor area featuring 50+ exhibitors
• Workshops: 100+ classes covering various HEMA disciplines and skill levels
• Tournaments: Multiple competitive events across different weapon categories

By sponsoring SoCal Swordfight, you're not just reaching attendees – you're engaging with the heart of the global HEMA community.This addition provides potential sponsors with valuable insights into the HEMA practitioner demographic and highlights the scale and significance of SoCal Swordfight as a premier event in the HEMA world.